Overseas markets, which faced challenges post-COVID-19 despite promising signs in the domestic film industry, are experiencing a resurgence thanks to recent blockbusters like Jawan, Jailer, and Rocky Aur Rani Kii Prem Kahaani. These films have resonated with diasporic audiences due to their mass-market appeal.
Rocky Aur Rani has surpassed the $21 million mark in overseas markets, particularly drawing audiences in the UK, the Middle East, and Canada. Meanwhile, Jawan has earned over $22 million and set new records in Australia and the Gulf region.
Film distributor and exhibitor Sunny Khanna noted, “Overseas markets are definitely improving, along with Indian business, but this is only for big star films. Post-COVID, even overseas audiences have become more selective.”
Diasporic audiences have clear preferences, favoring films featuring popular stars and continuing to appreciate song and dance, although there is a growing interest in urban, high-end narratives.
For example, the period drama Gadar 2, which had a massive ₹500 crore box office collection in India, struggled to earn $2.1 million (₹18.03 crore) during its opening weekend overseas. The film, which resonated with Indian mass audiences due to its emotional storytelling, didn’t find favor with overseas viewers seeking premium content.
Trade experts noted that family entertainers have been well-received by diasporic audiences. This trend benefits films like Rocky Aur Rani Kii Prem Kahaani, which offer a balanced mix of song, dance, color, culture, and star power. Audiences abroad are less inclined toward experimental content and seek assurance of an enjoyable time at the theaters.
In North America and Canada, Rocky Aur Rani is expected to become the fifth highest-grossing Indian film ever, following Pathaan, Jawan, Dangal, and Padmaavat, with an estimated $10.65 million. In the UK, it’s likely to rank eighth with earnings of £2.42 million (~$3 million). The film continues to play in 20 UK screens for the tenth week. In the Gulf, it is expected to earn nearly $4.25 million, doubling the post-COVID earnings of any Indian film other than Pathaan and Jawan. Australia is expected to contribute collections of A$1.82 million ($1.20 million).
