The discussion regarding the perils of Artificial Intelligence (AI) is not a new one. The generation of deep fakes and the spread of misinformation represent just one facet of the broader issue. There’s an entirely separate conversation surrounding the unbridled progression of AI, where the more we strive to make this technology resemble real life, the more it poses a threat to our familiar way of life. The notion that ‘AI could be the death of us’ is not an idle speculation.

A recent example that has sent shivers down the spines of many is Meta’s introduction of 28 distinct AI personalities. These AIs are designed to interact with people on Meta’s messaging platforms such as WhatsApp and Messenger, or they can be followed on Facebook and Instagram. They are presented on social media as prominent public figures, given Meta’s collaboration with these figures for this purpose.

At first glance, this may appear intriguing, but it doesn’t take long before you find yourself face to face with an AI version of Kendall Jenner introducing herself as ‘Billie’ and appearing remarkably lifelike, leaving you in a state of bewilderment.

A visit to her profile reveals the disclaimer ‘AI managed by Meta,’ but by that point, your mind has already played tricks on you.

For instance, Australian soccer player Sam Kerr is portrayed as ‘Sally’ in an AI character, and popular American YouTuber James Stephen Donaldson, also known as MrBeast, transforms into ‘Zach’ as an AI comedian. If you’re seeking fitness advice, you can find former basketball player Dwyane Wade transformed into ‘Victor’ on Instagram. Meta has created several other AI characters, each specializing in distinct interests, possessing a unique personality, and resembling a well-known public figure or fictional character. On their website, Meta makes it clear that the images on their social handles depict a character and not the real-life personality associated with them.

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